Steps to the success……

The Goal
Define your goals and set ford fundamental elements for your fundraising operation…who and when? .... how much we need and for what?

The Mission / Your Message
If the goal answers the question, “How much money do you need?” then the mission answers the question, “Why do you need it?”  What is your association’s mission?  What do you plan to do with the money you raise?  What is your operating budget, and why is it the amount it is?

The Tactics
Once you know how much you need to raise and why you need to raise it, you need to figure out how you are going to raise the full amount. What tactics will you use to raise your goal amount this year?  Next year?  The year after?  Go into detail here, and figure out a goal for each of the tactics that adds up to your total goal. 

Some common tactics include:
1. Individual Giving – Asking major donors to make gifts to your organization.
2. Major Donor Groups – May include board giving, a finance or development committee, etc.
3. Events – Both large and small.
4. Direct Mail
5. Telemarketing
6. Online and E-Giving
7. Grants – Foundations, Corporate, Government
8. Corporate Giving Programs
9. Annual Giving and Multi-Year Giving Campaign

The Timeline
Many organizations stumble here – they come up with a solid budget, have a great mission, and draw up a plan that includes a solid group of fundraising tactics, but fail to set timelines, and thus never seem to get things done.

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